Branding of Custom Gable Box: 

Branding of Custom Gable Boxes is defined as a marketing strategy done by companies to get a unique name, logo, and image of a product to attract customers and generate great profits.

According to the American association of marketing a brand is a sign, term a symbol or name of the product that differentiates producer’s products from competitors. Branding of Custom Gable Boxes is a distinction of identity between two look-alike products. Branding is understood as a way to build trust between a company and its customers.

“A trademark which comes into the mind of the customer to embrace a particular set of attributes both tangible and intangible” Murphy

Branding of Custom Gable Boxes is the identity of a company. In simple words, a brand is your introduction in the market. It is how your business is identified in the market. Branding is something more than just a logo.

Branding is not just a one day process. It is a continuous process that helps the manufacturer to gain its customer’s loyalty. Branding is usually used as a marketing tool to increase the visibility of products. It creates a long term relationship between customers.

Branding creates awareness about the product.

Branding is only successful when a marketer is successful in convincing the customer that its product is different from all the others in the market.

Your brand is reflected in every gesture of your company. It can be seen in your staff attitude, business card, and advertisement. Branding is a promise to customers.

Branding is all about making customers believe that your products are best. Branding is simply doing your best to ensure that all stakeholders think about your business in a perfectly right way. Branding is promised to its customers.

The Foundation Branding of Gable Box Packaging:

Branding should be considered in the early stages of establishing a business. Branding can only benefit your brand if it is done at the start of business. Your logo lays the foundation for branding. Below are the aspects of branding

• Value
• Trust
• Marketing
• Design
• Strategy
• Logo.

A business branding is its journey of self-discovery. Branding communicates your companies’ message to customers and makes your products memorable.

Custom Packaging of Gable Boxes :

Olson and Jacoby (1972) defined packaging as an extrinsic element of the product. The packaging of Custom Boxes With Logo is a product’s attribute that doesn’t form the physical part of the product.

The packaging is designing the container of a product so the product can be sold to customers in an attractive way.

Packaging protects the enclosed product from vibration, shock, temperature, and pollutants during shipment, storage and on retail shelves. It works as a barrier between product and oxygen, dust and moisture. It helps in theft prevention as it cannot be enclosed. 

Packaging allows convenient handling of products

It is used by marketers for labeling and branding to attract potential buyers.

Packaging the first experience a customer encounters when he purchases a product.

The Layering of Custom Gable Packaging Boxes: 

Packaging comprises of three layers

1. Primary packaging:

Packaging used to enclose the product. Bottle of perfume

2. Secondary packaging:

Additional packaging to offer greater protection. Box of perfume bottle.

3. Transportation packaging:

Packaging used for shipments. Cardboard cartons to transport perfumes.

Difference between Packaging and Branding:

Meaning: 

Branding is an act of developing a unique image and perception of a product to build a long term trust relationship with the customer. The packaging is designing and creating a box/wrapper where a product can be placed and sold in an attractive manner.

Branding can be a name, symbol or mark of the product whereas packaging is an outer covering of product.

Objectives: 

Packaging keeps the product safe from any hazards and promotes the product and its brand. On the other hand, branding creates a distinct identity if the product among competitors.

Components:

Elements of branding can be a name, logo, sign, slogan, etc. Whereas packaging Components consist of color, logo, font, etc.

Target audience:

Both packaging and branding are done to pull customers to buy the products.

Advantages: 

Packaging helps to grab a customer’s attention and compels the consumer to buy the product. On contrary to packaging, branding establishes long term trust relationships with customers. It increases customer’s loyalty and helps a company to retain its customers. It increases the chances of success of a newly launched product under the same brand.

Purpose:

Branding aims at differentiation and identification of products. Whereas packaging focuses on the promotion and safety of products.

Conclusion:

Branding and custom boxes are vital for the success of a product. Only an effective brand can sell its products by using alluring packaging. Branding and packaging go hand in hand in developing customer’s trust over the brand. If you are looking for long term association with your customers you just can’t afford to ignore the relationship between packaging and branding. Branding gives your product a unique identity and packaging draws the attention of consumers towards that unique product. Branding and packaging together contribute tremendously in promoting the products. These help in facilitating the buying decision by providing customer-relevant information about the product.

Hence in short if you want to reach heights of success you have to understand how packaging and branding work to make your product look distinguish and ravishing.